Japan

Tourism Destination Risk Exposure Report
PATA 2021

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Post Pandemic Tourism Recovery Forecast

0%
Tourism is forecast to grow 93% from 2021 to 2023.
Post-pandemic tourism recovery is a MEDIUM risk factor.

Tourism recovery potential was calculated by PATA research team’s assessment of the pandemic’s impact on the region, vaccination rates, travel bans and quarantine policies.

Source: PATA Forecast 2021 – 2023

Travel & Tourism as a % of GDP

0%

LOW RISK

HIGH RISK

Travel & Tourism contributes 7% to GDP.
Travel & Tourism GDP contribution is a MEDIUM risk factor.

WTTC data is used to assess the economic dependency on tourism based on GDP %.

Source: World Travel and Tourism Council (WTTC)

Travel & Tourism as a % of National Employment

0%

LOW RISK

HIGH RISK

Travel & Tourism contributes 9% to National Employment.
Travel & Tourism contribution is a MEDIUM risk factor.

WTTC data is used to assess the relative dependency the workforce has on travel and tourism.

Source: World Travel and Tourism Council (WTTC)

Balanced Mix of Domestic & International Tourism

0%

LOW RISK

HIGH RISK

Domestic and International tourism spend differs by 62%.
Domestic and International tourism spend difference is a SEVERE risk factor.

WTTC data is used to assess the “balance in markets” as a requisite condition for resilience.

Source: World Travel and Tourism Council (WTTC)

Dependence on Top 5 Source Markets

0%

LOW RISK

HIGH RISK

Top 5 source markets represent 75% of tourism spend.
Top 5 Source Market Dependence is a SEVERE risk factor.

WTTC data is used to assess the level of reliance of a limited source market base.

Source: World Travel and Tourism Council (WTTC)

Travel and Tourism Competitiveness Ranking

LOW RISK

HIGH RISK

Ranked #4 in the WEF’s Travel & Tourism Competitiveness Index.
Travel and Tourism Competitiveness is a LOW risk factor.

The ranking is determined by: policy environment for business, health and hygiene, ICT readiness, prioritization of travel and tourism by government, international openness, air transport, and tourist service infrastructure.

Source: World Economic Forum’s Travel and Tourism Competitiveness Index (WEF TTCI)

Sustainability Ranking

LOW RISK

HIGH RISK

Ranked #53 in the Euromonitor International: Sustainable Travel Index.
Sustainability is a HIGH risk factor.

The ranking is determined by 57 indicators including: environmental, social and economic sustainability, country risk as well as sustainable tourism demand, transport and lodging.

Source: Euromonitor International: Sustainable Travel Index

Climate Change Risk Ranking

LOW RISK

HIGH RISK

Ranked #57 in German Watch’s Global Climate Risk Index.
Climate Change is a HIGH risk factor.

The ranking is determined by the extent destinations have been affected by weather-related loss events (storms, floods, heat waves etc.) over the past twenty years.

Source: German Watch: Global Climate Risk Index

Recommended Actions

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About this report

This report was generated by PATA’s Tourism Destination Risk Exposure Tool using data and rankings from: 

  1. PATA Asia Pacific Visitor Forecasts 2021-2023 Forecast 2021 – 2023, 
  2. World Travel and Tourism Council (WTTC) Country Data
  3. World Economic Forum Travel and Tourism Competitiveness Index 2019
  4. German Watch: Global Climate Risk Index 2021
  5. Euromonitor International: Sustainable Travel Index 2020