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Towards Destination Stewardship – Achieving Destination Stewardship through scenarios & a Governance Diagnostics Framework

Published by: WTTC, 2021

“Destination stewardship” is an approach that balances and meets the needs of a destination and its communities, and operates with legitimacy and consent under a participatory governance model. 

This paper presents four Destination Stewardship scenarios based on different levels of engagement from the public and private sector. The scenarios serve to support destination stakeholders in assessing their current context and the pathway towards greater stewardship.

A Destination Stewardship Governance Diagnostic framework is built on the scenarios to support its stakeholders in considering how to move along that pathway, identifying the key aspects of governance that are either facilitating or frustrating a destination stewardship approach, and the required actions and resources to achieve an improved scenario.