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Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery

Published by: Euromonitor, 2021

Euromonitor International developed a Sustainable Travel Index to help destinations and travel businesses shift to more sustainable and purpose-driven tourism models. Each country was analysed across seven key pillars which make up sustainable tourism. 

These pillars look at 99 countries through the lens of environmental, social and economic sustainability, country risk as well as sustainable tourism demand, transport and lodging.

Overall, 57 data indicators — each weighted according to the level of direct or indirect relevance — are used to derive the final index ranking to determine the comparative performance of countries. Through case studies, we aim to bring the rankings to life, highlighting best practice examples.