Despite much remaining unknown and unknowable about the future of travel post COVID-19, we are seeing emerging trends about health and hygiene in travel and tourism (T&T) concerning traveller booking behaviour and resident sentiment. This means that destination managers and marketers need to rethink, rebuild, and reposition their destination’s focus on health and hygiene accordingly.
As such, this report, published by the Pacific Asia Travel Association (PATA) with contributions from the cofounders of the Global Health Security (GHS) Index1, TCI Research, Tripadvisor, and the World Economic Forum (WEF), examines health and hygiene trends in T&T to see if and how they might impact destination competitiveness in the future.