Looking backwards to the tourism strategies of 2019 is of little use. Markets, distribution and products have all changed dramatically and as travel re-opens we are learning more about the new world we are operating in. Destinations that are starting to see a return to growth and businesses are those that have had a plan in place. But even this growth needs to be redefined. Tourism is becoming smaller, simpler and more managed than before.
To succeed in this environment needs planning that is data driven, informed and part of a broader strategy to support and sustain the sector to support a phased, structured return to growth. These training resources are a base guide for destinations to work towards the creation of a qualified adaptive recovery strategy.