This guide defines what sustainability means in tourism, what are the effective approaches for developing strategies and policies for more sustainable tourism, and the tools that would make the policies work on the ground. It shows clearly that there is no ‘one-fits-all’ solution to address the question of sustainability in tourism development. It does, however, highlight one key universal message: to succeed in making tourism more sustainable it is crucial to work hand in hand with all relevant stakeholders, within and outside government.
Therefore, although the report is aimed mainly at governments, public authorities at all levels are encouraged to disseminate its contents to those private and non-governmental organisations that have an interest in ensuring the long-term success of the tourism sector, especially the wide range of tourism businesses and their trade associations.