This paper introduces and explores the potential of Circular Economy inspired ideas and practices to guide a more sustainable, resilient and future-proof development of the travel and tourism industry. The Circular Economy has been gaining momentum in recent years, for its potential to significantly optimise resource use, reduce production and consumption related GHG emissions, while at the same time offering competitive advantage opportunities for businesses.
This publication contributes to the conceptualisation of common Circular Economy and circular value creation concepts within the travel and tourism industry context. It aims to initiate and stimulate a discussion within the travel and tourism ecosystem on how the industry could look in a future-proof and resilient Circular Economy.