COVID-19
SME Kit

Download your small and medium-sized enterprises kit now to get crucial advice on how to manage your business during the COVID-19 global pandemic.

Download your SME Kit

About the SME Kit

Get tips on how to navigate your way through the global tourism crisis

Know what to expect and how to prepare for the return of travel

Get advice for the human resource issues you might be facing

Learn about the legal issues related to the COVID-19 pandemic

Managing your small and medium-sized enterprise during the COVID-19 pandemic

This kit is designed for Destination Management Organizations (DMO) to help small to medium-sized tourism enterprises (SMEs) during the COVID-19 crisis, to achieve practical and sustainable business renewal.


The COVID-19 Crisis has been the first truly existential threat to global tourism and has brought the entire industry, regardless of scale, to a standstill across the board. As the trade turns to Governments for assistance, DMOs and Ministries must recognise that the core of a destination’s tourism industry and identity lies with its small to medium-sized local enterprises and that their focus and levels of assistance and support should be towards these stakeholders. While large international brands, foreign airlines, and multi-national chains can turn to global financial institutions and the Governments of their headquartered countries for support, your local businesses need your help now more than ever.

This resource kit is to help DMOs develop plans and solutions for SME tourism recovery.

Checklist for Supporting your Tourism Business Sector

Download the SME Kit above and receive a printable checklist.

  • Use participatory forums and research to identify and meet the needs of the trade in response to COVID-19.
  • Develop and implement financial support and stimulus packages that are designed to allow businesses to sustain their base operational costs and staffing while creating incentives and opportunities for restarting business and returning to growth.
  • Create an enabling environment for recovery by managing and providing access to credible, accurate and reliable information to guide the resumption of travel.
  • Develop a new strategy for recovery, informed by data, crafted by experts and delivered by professionals that assesses, identifies and targets new markets, channels and demographics.
  • Make digital a priority channel for delivery of purpose driven content that moves from engagement to conversion as travel reopens.

Download Your SME Kit