Finance and Digital Skills for Tourism SMEs
PATA and Visa came together to expand on the Tourism Destination Resilience (TDR) programme, this time focusing on building the resilience of tourism SMEs. The Finance and Digital Skills course aims to provide SMEs with the necessary knowledge to successfully manage their business’s finances and increase digital operations to become more efficient and – ultimately – more resilient to challenges and crises.
In 2021, PATA launched the Tourism Destination Resilience (TDR) Programme as a response to the COVID-19 pandemic to assist in a rapid, robust and responsible reopening of international tourism by building the capacity of Asia Pacific destinations towards resilience and sustainability. As the tourism sector recovers, also SMEs need to build resilience to become better prepared for potential crises and future challenges. Therefore, whereas the previous focus of TDR was to increase resilience at the destination level, providing online learning modules and in-person capacity building to National Tourism Organisations (NTOs) and Destination Management Organisations (DMOs), PATA is now specifically targeting tourism SMEs.
With the support and expertise of Visa, PATA has developed and launched a new course that covers two key topics for tourism businesses to increase adaptive capacity and become more resilient: finance skills and digital skills. The course is available free of charge in six different languages. Click on one below to know more about the course and start learning. If you do not have an account yet, you can quickly create one here.
Looking for other courses?
Check out PATA’s Targeting Zero Plastics in Tourism Businesses, which focuses on building the capacity of tourism SMEs towards plastic waste reduction, and the Tourism Destination Resilience course, which consists of 10 modules that cover all the necessary topics for destinations to build resilience and increase sustainability. Click below to access each course:
Targeting Zero Plastics in Tourism Businesses
Tourism Destination Resilience
Learn How a PATA Membership Can Help You Achieve Your Organisational Goals
We help support the growth of our members’ businesses in both public and private sectors by expanding their networks regionally and globally, while strengthening the tourism industry through trade events, industry research, professional development programs, and targeted channels for brand exposure.