Tourism Crisis Response & Recovery
Find practical tools, guides, and case studies to help destinations and tourism businesses prepare for, respond to, and recover from crises while building a more resilient and sustainable tourism industry.
Resources for Crisis Management
Originally developed during the COVID-19 pandemic, these resources support tourism stakeholders in navigating crises and building resilience. The tools and frameworks remain applicable beyond COVID-19, offering guidance for destinations and businesses facing different types of disruptions, from natural disasters and health emergencies to economic and operational challenges.
Create Your Own Recovery Plan
Use the PATA Recovery Planner to develop a structured, phased recovery plan for your destination or tourism business. The planner provides guidance on assessing impacts, identifying priorities, engaging stakeholders, rebuilding confidence, and preparing for future challenges.
Marketing & Communication Kits
Effective communication is essential during times of crisis. These tools provide practical guidance on developing communication strategies that build trust, maintain stakeholder confidence, and support recovery efforts.
The kit includes: stakeholder mapping, understanding audiences, developing key messages, selecting communication channels, measuring impact, and crisis communication planning.
The kit includes: adapting destination marketing strategies, developing relevant content, responding to changing traveller needs, and creating a recovery marketing plan.
The guide includes: how to map audiences, develop and use key messages, select appropriate communication channels, and measure communication effectiveness.
This planner includes: key functions of a crisis communication team, communication timelines during a crisis, and guidance for maintaining consistency across channels.
Sector Resource Kits
Explore practical resources designed to support different tourism sectors during periods of disruption and recovery.
Safety & Preparedness Signage Kit
Tourism businesses must continuously adapt to changing operating environments. This resource provides guidance on communicating health and safety measures, building traveller confidence, and preparing businesses for future disruptions.
Case Studies: Lessons from Tourism Crises
Every crisis presents challenges, but also opportunities to innovate, adapt, and strengthen resilience. These case studies explore how destinations and tourism businesses responded to different crises, the challenges they faced, and the strategies they used to support recovery.
Download the Tourism Crisis Recovery Toolkit
Access a collection of practical resources to support tourism recovery planning, communication, and resilience building.
The toolkit includes:
- Case Studies
- Communication Strategy
- Crisis Communication Planner
- Aviation Kit
- Hospitality Kit
- Tour Operator Kit
- SME Kit
- Printable COVID-19 Signage
Additional Reports & Research
Explore research and insights that can support destination managers, policymakers, and tourism businesses in preparing for future challenges and strengthening resilience.
This report highlights emerging trends in traveller behaviour, health and hygiene expectations, and destination readiness to support tourism recovery and adaptation.
This report provides examples of policy responses and best practices from destinations across South and Southeast Asia to support tourism recovery and resilience.
Get Crisis Management Advice from Experts
PATA has extensive experience working with destinations, tourism businesses, and industry partners during periods of disruption. Our network of experts provides knowledge and guidance to support crisis preparedness, response, and recovery planning.
Destinations and businesses that successfully navigate crises are those that develop structured recovery plans, collaborate with stakeholders, and adapt to changing conditions.
Learn How a PATA Membership Can Help You Achieve Your Organisational Goals
We help support the growth of our members’ businesses in both public and private sectors by expanding their networks regionally and globally, while strengthening the tourism industry through trade events, industry research, professional development programs, and targeted channels for brand exposure.