Tourism small and medium-sized enterprises (SMEs) play a vital role in shaping sustainable destinations. Yet in today’s rapidly evolving tourism economy, businesses face growing expectations from customers, partners, investors, regulators, and communities to demonstrate responsible and transparent practices.
Developed by EarthCheck and the PATA (Pacific Asia Travel Association), this course equips tourism SMEs with practical tools and strategies to integrate Environmental, Social, and Governance (ESG) principles into everyday operations.
Through real-world case studies, interactive exercises, and step-by-step guidance, participants will learn how ESG is not an “add-on,” but a driver of competitiveness, resilience, efficiency, and long-term value creation.
By the end of the programme, learners will be able to design a realistic ESG roadmap tailored to their business context – turning sustainability ambition into measurable action.
The course consists of the following 10 modules:
- Introduction to ESG in Tourism
- ESG as a Market Advantage
- ESG Landscape
- Environmental Responsibility
- Social Responsibility
- Governance and Ethical Business Practices
- Measuring and Monitoring
- Action Plan Frameworks and Goals
- Action Plan Implementation and Improvement
- Communicating ESG Achievements
After completing the 10 modules and passing the final quiz, you will earn your digital certificate.
