Finance and Digital Skills for Tourism SMEs

The Finance and Digital Skills course aims to provide SMEs with the necessary knowledge to successfully manage their business's finances and increase digital operations to become more efficient and – ultimately – more resilient to challenges and crises.
Current Status
Not Enrolled
Get Started

About the course


SMEs make up 80% of all tourism businesses, but, at the same time, 20% of them fail within the first year of operation and only half manage to go beyond the five-year mark. These numbers become ever harsher in times of crisis, as seen during COVID-19. PATA’s goal is to empower tourism SMEs with the necessary knowledge and skills to effectively manage their finances and become more digital, to better adapt to the post-pandemic tourism era.

The self-paced course is available open-sourced and consists of two modules. The Finance Skills for Tourism SMEs module covers topics such as:

  1. budgeting, saving, record keeping and accounting;
  2. funding and loan options for SMEs;
  3. payment and banking services;
  4. how to manage a business’s cash flow and prepare financial statements; and
  5. how to calculate products and services break-even points.

The Digital Skills for Tourism SMEs module includes the topics:

  1. business digitalisation;
  2. digital marketing – including how to build a website, how to promote on social media, email marketing, Google My Business, digital advertising and paid ads;
  3. digital payment options;
  4. how to set up online payments; and
  5. how to stay safe online and prevent identity theft, frauds and other cyber crimes.

Enroll for the course using the button below


Register to take the course

Login if you are already registered

Finance Skills for Tourism SMEs

Learn how to effectively manage your SME's finances and be better prepared for potential challenges or financial setbacks.

Digital Skills for Tourism SMEs

Learn how to digitalise your SME's day-to-day operations to save time and costs and become more competitive in the post-COVID-19 era.