Learn more about PATA and our work towards sustainable, responsible and resilient tourism businesses, communities and destinations

Sustainability, Responsibility and Resilience

This website, formerly known as CRC (Crisis Resource Centre), was launched by PATA in 2020 in response to our members’ urgent need for crisis leadership during COVID-19. The vision of CRC was to lead, coordinate and sustain a comprehensive world-class digital resource for crisis management and recovery for the Asia Pacific travel industry.

As tourism recovers globally and regionally, PATA expands this online repository to encompass not only the resources created as a response to COVID-19 but also those to assist destinations, businesses, communities and tourism professionals in their journey towards resilience and sustainability.


Our tools will help kickstart & navigate your journey towards sustainability and resilience

For destinations

PATA’s Tourism Destination Resilience (TDR) is aimed at destination Management Organisations (DMOs) and National Tourism Authorities (NTAs) that wish to build the capacity of their destinations and future-proof them against crises and challenges that will surely come.

For businesses

PATA provides several solutions for tourism and hospitality businesses to increase their capacity towards resilience and sustainability. Our tools for SMEs look into, for instance, single-use plastic reduction, food waste management, digital skills and cyber security and financial literacy.

For communities

The Informal Workers Programme is helping the informal tourism sector and communities adapt to the post-COVID-19 era and understand how to meet tourists new wants and needs. It also empowers them with knowledge and skills on how to better manage their work and finances.


Besides of being part of several industry consultations and working groups, PATA is also a member of the Future of Tourism Coalition and a signatory of the Global Tourism Plastics Initiative and the Glasgow Declaration of Climate Action in Tourism.

Sustainability commitments

PATA’s commitment towards sustainable tourism development is available in our Sustainability Policy, Climate Action Plan and Carbon Neutral Events Guidelines.

Sustainability Policy

In support of the UN Sustainable Development Goals (SDGs), PATA works strategically with our members and partners to balance the impact of the tourism industry on society, the economy and the environment. By applying a systematic approach to championing sustainability and social responsibility initiatives, PATA inspires impact in creating positive change exponentially, both within the organisation and across the PATA network.

Climate Action Plan

As a signatory of the Glasgow Declaration on Climate Action in Tourism, PATA believes that tourism needs healthy environments and climate resilient destinations. We support our partners and members to transform travel and tourism into a force for positive change. This document presents background information on the Glasgow Declaration, PATA's commitment to Sustainability and Social Responsibility, and PATA's Climate Action Plan.

Carbon Neutral Events

PATA's Events are an intrinsic part of our work. It is through our events that we connect with our members and bring them together to share knowledge, discuss pressing topics in the industry and work together towards a common goal: a robust, thriving and sustainable tourism industry. For this reason, PATA commits in 2023 to deliver carbon neutral events in support of our Sustainability Policy and Climate Action Plan.

About PATA​

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.

Learn How a PATA Membership Can Help You Achieve Your Organisational Goals

We help support the growth of our members’ businesses in both public and private sectors by expanding their networks regionally and globally, while strengthening the tourism industry through trade events, industry research, professional development programs, and targeted channels for brand exposure.