Learn more about PATA and our work towards sustainable, responsible and resilient tourism businesses, communities and destinations
Sustainability, Responsibility and Resilience
This website, formerly known as CRC (Crisis Resource Centre), was launched by PATA in 2020 in response to our members’ urgent need for crisis leadership during COVID-19. The vision of CRC was to lead, coordinate and sustain a comprehensive world-class digital resource for crisis management and recovery for the Asia Pacific travel industry.
As tourism recovers globally and regionally, PATA expands this online repository to encompass not only the resources created as a response to COVID-19 but also those to assist destinations, businesses, communities and tourism professionals in their journey towards resilience and sustainability.
Our tools will help kickstart & navigate your journey towards sustainability and resilience
PATA provides several solutions for tourism and hospitality businesses to increase their capacity towards resilience and sustainability. Our tools for SMEs look into, for instance, single-use plastic reduction, food waste management, digital skills and cyber security and financial literacy.
Besides of being part of several industry consultations and working groups, PATA is also a member of the Future of Tourism Coalition and a signatory of the Global Tourism Plastics Initiative and the Glasgow Declaration of Climate Action in Tourism.
PATA’s commitment towards sustainable tourism development is available in our Sustainability Policy, Climate Action Plan and Carbon Neutral Events Guidelines.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
Learn How a PATA Membership Can Help You Achieve Your Organisational Goals
We help support the growth of our members’ businesses in both public and private sectors by expanding their networks regionally and globally, while strengthening the tourism industry through trade events, industry research, professional development programs, and targeted channels for brand exposure.